HELLO
I’m a Colorado-based designer who loves knitting and adventuring outdoors. I have 15 years of professional design experience and have served clients in a wide variety of industries. My number one goal as a designer is simple – to make your life as easy as possible. What I offer is more than just design – it’s peace of mind.
I am passionate about creating visually stunning designs that help brands grow. I have experience as a freelance and in-house graphic designer, and have worked on a range of print, interactive and digital design projects.
SKILLS
Tools | Illustrator, InDesign, Photoshop, Figma, FigJam, Trello
Email Marketing | Accessibility & Responsive Design
UX/UI | Wireframes, User Flows, Prototyping, Responsive Design
Social Media Content | Trend-Driven Visual Assets - Static, Video, & Stories
Print | Transform Digital Concepts into Physical, High-Quality Products
Contact info:
jacqueline.petrie@gmail.com or (612)875-0799
RESUME
SENIOR GRAPHIC DESIGNER - NATURAL GROCERS | 2024 - PRESENT
In my role as Senior Graphic Designer for Natural Grocers, I oversee the layout, production, and delivery of creative assets across all channels, including print, mobile app, website, social media, in-store signage, and internal communications, with a focused responsibility for {N}power® campaign development. As the lead designer managing the {N}power brand, I continuously elevate the creative execution of projects while ensuring all deliverables align with established brand standards and strategic objectives.
During my tenure at Natural Grocers, I have led and managed a comprehensive redesign of all {N}power email communications to meet ADA accessibility requirements and strengthen brand consistency. I also developed a scalable design system for a new product finder feature across both the Natural Grocers app and website, and continue to concept and execute fresh, engaging creative for ongoing national campaigns.
FREELANCE GRAPHIC DESIGNER | 2023 - 2024
Clients:
PetSmart
WTB
University of Arizona
Education Strategy Group
LevitasBio
Altitude Salon
GRAPHIC DESIGNER - CEDR HR SOLUTIONS | 2019 - 2023
Responsible for print and digital design for a variety of projects including:
Digital Marketing
Interactive PDFs
Print Advertisements
Social Media Graphics
Product Sheets/Brochures/Flyers
Presentations
Website Design
Email and Newsletter Design
Exhibitor Materials
FREELANCE GRAPHIC DESIGNER | 2014 - 2019
Clients:
Denver Zoo
Morris Animal Foundation
Customer Communications Group
Mandarin Studies
GRAPHIC DESIGNER - DENVER ZOO | 2012 - 2014
Responsible for design, production and project management of over 700 projects a year for various departments across the zoo including Marketing, Public Relations, Development and Education.
Completed design and production for promotional materials, event and exhibit signage, ticketing, member magazine, interactive PDFs for a complete online curriculum, annual report, product packaging and stationery.
Designed and developed microsites and emails for various events.
Assisted with art direction for a complete rebrand of Denver Zoo.
WEB PRODUCTION ARTIST - FACTION MEDIA | 2011 - 2012
Development of all emails for Faction Media
Updated and supported several large websites
Print production
ONLINE GRAPHIC DESIGNER - RICHMOND AMERICAN HOMES | 2011
Developed emails for cross platform, browser, and client performance—targeted to specific buyers
Developed an eNewsletter optimized for mobile use and sent dynamically through the Exact Target platform
Developed microsites used for specific promotions or general financing offers
Created Flash banners directed to specific communities and buyers
WEB/GRAPHIC DESIGN INTERN - DENVER CENTER FOR THE PERFORMING ARTS | 2011
Designed electronic flyers, web banners, posters, box office windows, 3-sheets, rack cards, program inserts, lobby signs, advertisements for the Denver Post and other various publications, etc.
Prepared and uploaded magazines and photos to the website